This project aimed to transform Apple Music into a more interactive, community-driven hub where users can connect with friends and fellow music lovers around the world in real time. The goal was to increase user adoption and retention, while also providing new opportunities for monetization, ultimately positioning Apple Music as a global leader in both music and social connection. Note: This is a freelance school project and not an official collaboration with Apple Music.
This was an individual project completed within a 4-week timeframe. I designed and implemented three new features aimed at enhancing Apple Music’s social experience:
The redesign optimmized the social interaction within Apple Music by adding interactive, real-time features that fostered deeper connections among users. Theisten Together feature encouraged more shared music experiences, while Global Friends' Status and the Lyric Reaction System increased user engagement by enabling real-time feedback and global music discovery. These improvements aimed to boost user retention and adoption, and the new features were designed to position Apple Music as not just a streaming service, but a vibrant, community-driven hub for music lovers.
